I’m Hans Petter Eikemo, a product and technology founder who still designs and builds. I co-founded Upcraft, an applied-AI company acquired by Labelbox in 2026. Now I work independently with teams on defined projects: new products, better experiences, and engaging interactions.
You get 24 years of experience across product direction, design, user experience, systems architecture, and code in one person, working with your team from the first decisions to delivery.
I’m based in the Hudson Valley and work mostly remotely. I’m in New York City regularly and can join your team on site when it matters.
Ways to work together
We look at what you have, agree on a first scope, and work in a tight feedback loop: we check in often and look at the work as it takes shape. I also take on longer engagements when it’s worth being embedded in your team. Pricing is a fixed fee or an hourly rate, depending on the project.
Take an idea or prototype to a real product
01
If you have an idea, I design and build a prototype you can put in front of people. If you have a prototype, however it was built, we review it and I make it reliable enough for real users.
Time range
Prototype: 2–4 weeks. Production: scoped after a review.
Example deliveries
A working app prototype to put in front of customers before building the real backend.
An early prototype made ready for its first real customers, with tests and monitoring.
A new internal tool to replace a weekly spreadsheet, built to grow with its users.
Put AI to work
02
I take a recurring task and build a focused AI feature for it, inside your product or the tools you already use. We try it on real cases first, so you see the difference before you build more. And we integrate existing products or services when they get the job done.
Time range
2–4 weeks
Example deliveries
An assistant that triages incoming requests and suggests replies or next actions to approve.
A first-draft generator in your app, so users edit rather than write from scratch.
A mockup generated as a customer orders, showing their logo on the product.
Improve an existing product
03
I find the part people struggle with, fix it, and ship the change in your codebase.
Time range
1–3 weeks
Example deliveries
A shorter sign-up flow that more new users finish.
Search or filtering that finds things in one step instead of three.
A slow, heavy screen made fast, so people stop waiting and dropping off.
A move onto a shared design system, so new features stop drifting visually.
Make interactions people want to play with
04
I design and build interactive experiences with real-time 3D, simulation, and motion that feels physical, for product teams, marketing teams, and advertising agencies. I spent ten years as a creative technologist in agencies, and that still shapes everything I build.
Time range
1–6 weeks
Example deliveries
The signature interaction in an app, the one people remember it by.
A launch or campaign site with an interactive centerpiece.
A small web toy, game, or interactive ad that loads fast on phones and gets shared.
A real-time 3D scene, simulation, or data visualization people can explore and change.
Selected work
Upcraft
I co-founded Upcraft and led product and technology for an AI platform that handled customer outreach, qualification, and follow-up across voice, SMS, and email. I took it from early concept to production with multiple customers, working across product direction, UX, architecture, and code. Labelbox acquired Upcraft in 2026 to bring its agent technology to Alignerr, a network of more than one million domain experts who train and evaluate frontier AI models.
Globus
An iOS app for a broader view of the world, designed and built from the ground up. Now in alpha on TestFlight.
The Converted
A visual unit converter for iPhone, iPad, and Apple Watch, built around the relationships between units. Covered by The Wall Street Journal, Wired, and Gizmodo. See the project page or get it on the App Store.
Rumpetroll
An experimental multiplayer web experience I co-created in 2010, which drew broad attention and was featured at Harvard. It’s no longer online, but the FWA case study documents it.